It’s Bikini Season!
The summer is upon us! With record breaking temps across much of the US, pools, lakes, beaches, rivers and other bikini-centric destinations are the best place to be. But no matter how desirable these destinations are to be in the summer, showing up with razor bumps on your bikini line always puts a damper on your excitement to bust out your favorite bikini. In this article, we are going to touch on the racket that is the women’s razor industry, and highlight some best practices for shaving your bikini line.
Since starting UNO, just over a year ago, one of the most exciting things we have learned is how much women love our product. We created a product that we knew would work well for both men and women, but started with mostly-male targeting. Even considering this, the percentage of UNO purchasers who are women, has been well over 30%, which far exceeded our expectations. The tale of girlfriends and wives borrowing (or stealing) their boyfriends or husband’s razors, is a tale as old as time. And there is an obvious reason for this: Women’s razors are trash. Companies have done their best to maximize profit by cutting corners. “Let’s use less materials and build a lower-cost razor but mark up the price big time because it has a pink handle!!” Classic big razor company bullshit. So ladies borrowing their guy’s razor makes complete sense! What’s the real kicker though? The guys razor, albeit slightly improved in some cases, is also very likely to be a multi-blade razor which, if you’re shaving down there, puts you at extremely high risk for an irritated and bumpy shave on your bikini line and everywhere else. No wonder women are also seeking out premium single-blade products like UNO to improve the quality of their shaves!
When it comes to minimizing irritation and razor bumps on your bikini line, here are the three most important variables:
1. The product: Multi-blade razors advertise “the closest shave” and ultimately, this is true. If you want to shave as close as you can to your body’s core, multi-blade razors are for you. How do they get so close? Because they actually shave under the skin. The first blade tugs on the hair, the second cuts deeper, the third cuts deeper, and by the fifth blade you are cutting well under your skin. This is the number one cause of irritation, razor bumps and ingrown hair. The best shave you can get is with a premium single-blade. And shaving with UNO’s premium single-blade system, you will not only get a perfectly close shave, you will be left with a bikini line smoother than you’ve ever felt after shaving with a multi-blade razor. Perfect closeness without bumps, red spots or razor burn of any kind.
2. The location: If you shave in a walk-in freezer, you can probably get the job done. That said, warmth and moisture do open your pores and provide the best environment for a smooth shave. Shave in a hot shower for the best bikini line shave.
3. The grain: This is a big one. Will shaving against the grain get you that “closer” shave that the big razor companies tout? Yeah, it will get you a little closer. But you pay a cost with irritation from disrupting the skin while going against the grain. Shaving with UNO and with the grain, will get you a perfectly close shave without the cost/risk of redness and irritation.
Our customer feedback from women has led us to firmly say, with the utmost confidence, UNO is the best tool that you can use to shave your bikini-line and full southern region. So, whether you are hitting the boat, the beach or any other location that warrants busting out your favorite bikini, make absolutely sure that what is under/around your bikini is in the best shape it can be.
You're at the beach, you're happy! Why look angry below the waist? Cheers to warm weather, cold drinks, and smooth AF bikini lines!
